Facebook Updates You Need to Know About

by Janet on December 16, 2010

Do you find it hard to keep up with the changes with facebook? It can be difficult. So much is happening with facebook, sometimes there are several changes in a one day! Whew!

Since social media is my business, I’m constantly learning new things. Last month was a huge learning opportunity for me and I have accumulated some important updates and news about facebook that I think you should know.

Most of you probably have already heard that facebook has passed Google in daily searches. That in itself is amazing! Who ever thought that facebook would ever top Google?

You might wonder why this is happening. Well, there are several reasons. One reason is that we are overloaded with information. We don’t need more information! What we need and want, before we spend our hard earned money, is recommendations. So when we are looking for a product or service, we are most likely looking for a solution to a problem and we want to hire someone we trust. Since facebook is full of trusted friends and resources, more people are opting to look there first.

As my mentor says, we are moving away from the information age, and into the recommendation age. We prefer to do business with someone we know like and trust and you can find those businesses on facebook by asking your friends and connections who they recommend.

The second reason is that businesses are making money on facebook. And they are spending less money on targeted facebook ads then they were on Google ads which is reducing the money they spend on marketing.

The stats are phenomenal. The big companies like Coca Cola, Pepsi and Victoria Secret are increasing their profits just by having a active presence on facebook. The facebook marketing professionals say that the average spent on facebook for a non-fan is $138.38 vs a fan who spends double that amount or more. Now that is powerful marketing!

As for small businesses, they are seeing close to the same results if they use facebook correctly.

The powers that be on facebook are going to be implementing a lot of new things soon. One thing the are implementing soon is a payment gateway, including paypal, and visa, which will no doubt increase profits for all of us. Isn’t that cool?

So if you thought that you couldn’t make money on facebook, you need to change your thinking. Its time to realize that your facebook business page is your “other” website. That is why it’s so important to have your business page represent your business brand. You want your potential clients and “fans” to know that you are open for business and you are the solution to their problem.

Here is something you can do right now. Login to facebook and make sure that your profile is up to date and FULLY filled out. Use your targeted keywords anywhere you can, that way more prospects will find you when they search for someone to do business with in your niche.

If you get stuck, please let me know if I can help in any way.

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