Do you market your business boldly or are you hiding?

by Janet on July 1, 2010

During a recent visit to a local restaurant, I went into the restroom to wash my hands, as I was drying off my hands, I noticed that on the mirror in the restroom was flier with  a list of the weekly specials. I had to laugh. All I could think of is, is this how this restaurant markets their business?

If I could talk to the owner, I would have asked him how effective his marketing is. I also would like to know why he thinks that marketing specials in a restroom is a good idea. But, not having access to the owner, I was not able to do that.

So, my questions is, if you hide your marketing efforts, how is it working for you? I remember when I started my business, I was afraid to tell people what I did. I soon realized that I was never going to get clients if I kept quiet. Believe me, I know it is easier to hide then step out boldly, but your perfect clients will never find you. As a social media marketing consultant, I would highly recommend that the restaurant owner spend more time marketing on the social media sites instead of hanging a flyer in the restroom. It may reap them more benefits and more clients.

Here are a few reasons why:

  • Social media is free; the flyer I am sure was not.
  • More exposure to your restaurant or business; the flyer in the bathroom doesn’t reach millions of people.
  • Clients that may not of known about you before, may just find you without using your restroom!

Your homework is to step out and start something! Post to your social sites or start a blog, a conversation, a tip, engage with your clients and community and see what happens. Be bold and just do it!

Have a great week!

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