Mobile Marketing is the hip and happening way to market!

by Janet on May 19, 2011

Mobile marketing is on the rise, and that is a really good thing for most companies.  For those who are not familiar with the term “mobile marketing,” it is a way to market to your clients and customers who use their cell phones for everything!

If you are a business that is already using social media to increase sales and optimize brand awareness, great!  Mobile is the next step to keep you in the game and ahead of your competitors.

Here are some facts you need to know:

  • There are 5 billion mobile phone users worldwide
  • 91% of cell phone users keep their phones with them all day long
  • 97% of text messages sent are read by cell phone users
  • 2.5 billion text messages are sent everyday in the USalone
  • You can imagine, now, why you want to get your company ready for this mobile generation!

Let’s imagine that you have a beautiful website all set up and optimized. You’re really happy with your website, and it’s generating leads and sales.  Now, imagine that website on a mobile device. Is it easy to find your products and services?  How about your contact information?   Most likely, the answer is no.

You want your website to be mobile ready so your clients can access your information quickly and easily.  A mobile site can have your most important information on it so it is easily found.  This information could include: Google Maps, a purchase button, contact information, your specials, coupons, etc.  The list goes on and on.  Even if you are not a smart phone user, you cannot ignore the fact that your clients are, and they have a two second attention span.

If they don’t find what they want easily from their phone, you might as well kiss your sales goodbye because they are now moving on to your competitor’s site, and they are mobile ready!

Now, lets move on to marketing via text messages.  You have probably seen text messages being utilized on popular television shows to have their audience text message in votes for their favorite singer, dancer, etc.   Well, there is a place for text message marketing in business as well.

Let’s say you are a restaurant.  You have a weekly special, a chef’s special meal, or a coupon that you would like your customers to know about.  If they don’t visit your restaurant each week, they won’t even know that you offer these specials.

Now, picture that you have text message marketing in place.  You have a list of your client’s cell phone numbers because you have been collecting them through a service provider.  Your chef comes to you and says that this week he is cooking his famous dish.  Now, you call your text message provider and let them know that you need to text a message to your list about this special right now, or schedule it for when the special is going to be available.  What do you think will happen? You will have a full restaurant with your customers who are so excited to be invited to try the chef’s special of the week.  What would that do for your business?

Text message marketing can be used in a variety of ways with many different businesses, including real estate agents, dentist’s offices, doctor’s offices, internet marketers, churches, plumbers, and the list goes on and on.

If you want to keep your business in front of your current and potential customers, I would suggest you really think about how these new services can benefit your business and keep you ahead of your competitors today.  The old ways of marketing with mail coupons and yellow pages is dead; that type of advertising is not reaching the new generation of mobile users.  The good news is mobile ready sites and text message marketing cost less and will give you and instant return on your investment.

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: