What is WordPress?
WordPress is an amazing, open source, FREE tool that takes the pain out of managing and updating your website. If you can post to a blog, you can manage an entire website! You install it, add in a theme, and start posting content. No more calling a designer, putting in a change request, and waiting for them to fit you in – add pages, rearrange content, update your portfolio – it’s easy enough for you to make changes yourself .
What is a Theme?
If WordPress is the box you store all of your content in, a theme is the wrapping paper! A theme sets up all of your sites functionality (content galleries, sidebar areas, and other layout features) and design – the colors, images and typography. You are basically buying the code that displays your content in a web browser.
What is Customization?
Maybe you are at a point in your business where you don’t want the same theme that just anyone can go out and buy. Your business is unique, so you want your site to be unique, as well. Using the code as a base, we add new colors, type and graphics to create a look that is yours alone.
